Innercrowd × BonumMarc

BonumMarc invested in Innercrowd with a clear read on the market: live events are worth many billions, yet most organisers still stitch together tools that were never designed for festivals, concerts or large scale experiences. Innercrowd closes that gap with one platform that brings fan data, marketing automation, ticketing integrations, WhatsApp commerce and AI agents together in a single hub.

Beyond capital, we support the team with strategic guidance, access to our network and a patient outlook. The focus is on scaling Innercrowd from a strong product into the category standard for how live events understand and re engage their audiences.

From Loveland and REBiRTH to Mystic Garden, Verknipt and Wecandance, Innercrowd already sits behind the marketing of some of Europe’s most respected festivals. It is a reference list that proves the platform performs where it counts, in front of real, paying fans.

Customer data, automation, ticketing integrations, WhatsApp shops, AI agents and email and SMS campaigns all live in one place. Instead of a fragmented stack, organisers work from a single system designed specifically for live events, which lifts both engagement and conversion.

The long term aim is for Innercrowd to become the operating system for event marketing in Europe and, over time, worldwide. The roadmap rests on three pillars: deepening the all in one platform, widening the integration ecosystem with major ticketing providers, and weaving AI driven engagement further into organisers’ daily workflow.

Next come new verticals, sports events, exhibitions, conferences and venues, that face the same audience challenges, plus WhatsApp commerce, where conversational marketing and ticket sales meet in a space that stays largely open.

Trusted by leading festivals

Loveland, REBiRTH, Mystic Garden, Verknipt and Wecandance already run on Innercrowd, a growing roster of respected European events.

Fans, not just buyers

By combining real time conversation, AI agents and direct purchasing, Innercrowd creates fan journeys traditional ticketing platforms struggle to match.